Vision, Mission and Values

At Citizens, our Vision, Mission and Values are the foundation in fostering a culture where everyone can thrive. This ensures that we each experience a profound sense of inclusion and belonging.
Vision, Mission and Values
Our Vision
- Enhance the well-being of our customers, communities, and employees by providing unparalleled service now and for generations to come.
Our Mission
- We fulfill the Promise of the Trust to provide essential utility services for our customers and communities, maintain the lowest possible rates with sound financial management, and create the greatest long-term benefit through a unique business structure.
Our Values
Safety
- We protect our employees and communities by committing to the highest standards of safety, reliability, and quality.
Integrity
- We conduct our business with honesty, transparency, and accountability.
Inclusion
- We foster a diverse culture where everyone is respected, valued, and empowered to contribute their unique perspectives and talents.
- We actively listen and adapt to ensure that our services are accessible, equitable, and responsive to the needs of the communities we serve.
Collaboration
- We provide superior customer service through teamwork.
- We engage with our employees, customers, and communities for the betterment and success of all.
Leadership
- We prepare and empower all employees to be leaders at work and within the communities we live, and to inspire, innovate, and continuously improve our processes, services, and ourselves.
Stewardship
- We invest in solutions and infrastructure to deliver long-term value and improve the quality of life for our customers and our communities.